From The Atlantic to the Pedantic

A Quest to the Pharcyde 

Hip Hop is was one  of the leading genres of our generation, influencing new artist into R&B, soul and rap. During the 1970s Block parties became popular in New York and an upcoming  trend around young African Americans. The Basis for this subculture of music breaks down into 4 elements: MCing, DJing, Sampling and beat-boxing. Influential Artist who latched onto this style Include Grand Master flash and the Furious Five, Kool Moe Dee and The Sugar Hill Gang.  

                             grand master flash and the furious 5 
around the late 80s, a new wave of hip hop became apparent 'New school'. This style was soulful, Jazzy and interesting. Upholding the orginal hip hop fashion incorporating even more samples, new DJ's, Graffiti and break dancing. Strong artists began to emerge on the scene creating a frenzy of new age culture, artists include A Tribe Called Quest, KRS-ONE, Slick Rick and Doug e Fresh

'Being a spirited, rhythmic & expressive people music art 

dance outlined our existence' Q- TIP Quotes.
  a certain dress code stared to devolp related to the genre, Vintage sportswear was very popular, commercializing brands such as Adidas, Kangol and Pro-Keds. These ski/windbreak jackets were very colourful and distinctive. Also high name brands such as Gucci and Louis Vuitton designed specialized tracksuits, fur coats and accessories to re create a 'modern' Funk/Pimp look. 

                                         A tribe Called quest 
                                      During the 90s Hip Hop made its way underground.. Artist started to become less commercial and singing to more independent labels to create a different sound. during the early 90s the music submerged, involving many areas of the genre and exaggerating on sampling. acclaimed artist began to take interests in other genres as well such as reggae and Neo soul, which developed into other artist such as Erykah Badu and D'angelo, The Pharcyde and The fugees.

                       The Fugees at the Apollo 1996, How Many Mics
                       

In our modern day hip hop is still among us, sadly art of authentic music has passed, however underground artist still maintain a certain amount of respect for their interesting collaborative origins and great play on words, Most of these artist are now associated with skateboarding and other extreme sports. 

Hip Hops not dead. 

Soul II Soul

JAZZIE B sound boy, desginer and buisnessman.

1980's was a perfect oppertunitie for people to excel in their own individual ideas and personal creativity. During the early years Soul II Soul started their first sound sytem in north london called Jah Rico playing mainly reggea for no more than three years until their vibes became more funky and soulful, with a traces of hip hop. 

Their sound was unique and like non other, it wasnt just about who played, it was about creating a vibe for the people, and nothing was quite like the African Center in Covent Garden. 

 "You had people from all walks of life at the Africa Centre. A very eclectic crowd. It was like Benetton down there!"

they were a youth subculture in general, creating their own regonisable  'Funki Dred' logo and being a great asthetic to the UK. Their sound/style was fresh, contagious, and influential oppening up more than three shopes during the 80s around london, attracting all types of people. 

for more http://soul2soul.co.uk/about

http://www.derek-yates.co.uk/s2archive.html